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8. Selling expenses
Selling expenses comprise all expenses incurred in the reporting period through the sale, storage and transportation of saleable products, advertising, the provision of advice to customers and market research activities. They include €1,024 million (2007: €957 million) for the physical distribution and warehousing of finished products, €2,720 million (2007: €2,665 million) in marketing expenses and €4,361 million (2007: €4,160 million) in other selling expenses.
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