Bayer HealthCare
Pharmaceuticals |
Consumer Health |
Key Data – HealthCare | 2007 | 2008 | Change |
|---|---|---|---|
€ million | € million | % | |
Sales | 14,807 | 15,407 | + 4.1 |
Pharmaceuticals | 10,267 | 10,704 | +4.3 |
Consumer Health | 4,540 | 4,703 | +3.6 |
Sales by Region | |||
Europe | 6,184 | 6,379 | +3.2 |
North America | 4,439 | 4,512 | +1.6 |
Asia/Pacific | 2,023 | 2,278 | +12.6 |
Latin America/Africa/Middle East | 2,161 | 2,238 | +3.6 |
EBITDA* | 3,065 | 3,692 | +20.5 |
Special items | (727) | (465) | |
EBITDA before special items * | 3,792 | 4,157 | +9.6 |
EBITDA margin before special items | 25.6% | 27.0% | |
EBIT * | 1,564 | 2,181 | +39.5 |
Special items | (928) | (583) | |
EBIT before special items * | 2,492 | 2,764 | +10.9 |
Gross cash flow ** | 2,389 | 3,045 | + 27.5 |
Net cash flow ** | 2,010 | 2,259 | +12.4 |
* for definition see “Calculation of EBIT(DA) Before Special Items” ** for definition see “Liquidity and Capital Resources” | |||
Pharmaceuticals
Key Data – Pharmaceuticals | 2007 | 2008 | Change |
|---|---|---|---|
€ million | € million | % | |
Sales | 10,267 | 10,704 | +4.3 |
Primary Care | 3,055 | 3,113 | +1.9 |
Women’s Healthcare | 2,630 | 2,873 | +9.2 |
Diagnostic Imaging (including Medrad) | 1,298 | 1,323 | +1.9 |
Specialized Therapeutics | 1,253 | 1,364 | +8.9 |
Hematology/Cardiology | 1,033 | 896 | -13.3 |
Oncology | 754 | 885 | +17.4 |
Dermatology (Intendis) | 244 | 250 | +2.5 |
Sales by Region | |||
Europe | 4,367 | 4,403 | +0.8 |
North America | 2,862 | 2,966 | +3.6 |
Asia/Pacific | 1,659 | 1,867 | +12.5 |
Latin America/Africa/Middle East | 1,379 | 1,468 | +6.5 |
EBITDA* | 2,108 | 2,657 | +26.0 |
Special items | (699) | (423) | |
EBITDA before special items * | 2,807 | 3,080 | +9.7 |
EBITDA margin before special items | 27.3 % | 28.8 % | |
EBIT * | 741 | 1,294 | +74.6 |
Special items | (900) | (541) | |
EBIT before special items * | 1,641 | 1,835 | +11.8 |
Gross cash flow ** | 1,685 | 2,220 | +31.8 |
Net cash flow ** | 1,451 | 1,627 | +12.1 |
* for definition see “Calculation of EBIT(DA) Before Special Items” ** for definition see “Liquidity and Capital Resources” | |||
Best-Selling Pharmaceutical Products | 2007 | 2008 | Change | Currency- |
|---|---|---|---|---|
€ million | € million | % | % | |
YAZ®/Yasmin®/Yasminelle® (Women’s Healthcare) | 1,042 | 1,222 | +17.3 | +22.2 |
Betaferon®/Betaseron® (Specialized Therapeutics) | 1,028 | 1,144 | +11.3 | +15.0 |
Kogenate® (Hematology/Cardiology) | 818 | 848 | +3.7 | +7.3 |
Adalat® (Primary Care) | 614 | 626 | +2.0 | +3.9 |
Avalox®/Avelox® (Primary Care) | 445 | 462 | +3.8 | +7.8 |
Nexavar® (Oncology) | 270 | 462 | +71.1 | +75.7 |
Mirena® (Women’s Healthcare) | 361 | 462 | +28.0 | +35.5 |
Levitra® (Primary Care) | 332 | 341 | +2.7 | +7.0 |
Cipro®/Ciprobay® (Primary Care) | 383 | 338 | -11.7 | -8.9 |
Glucobay® (Primary Care) | 298 | 304 | +2.0 | +1.8 |
Aspirin Cardio® (Primary Care) | 229 | 270 | +17.9 | +19.6 |
Ultravist® (Diagnostic Imaging) | 235 | 261 | +11.1 | +16.5 |
Magnevist® (Diagnostic Imaging) | 301 | 241 | -19.9 | -17.4 |
Iopamiron® (Diagnostic Imaging) | 211 | 199 | -5.7 | -10.1 |
Diane® (Women’s Healthcare) | 175 | 164 | -6.3 | -3.6 |
Total | 6,742 | 7,344 | +8.9 | +12.4 |
Proportion of Pharmaceuticals sales | 66 % | 69 % |
Avalox®/
Avelox® (Fx adj. +7.8%) and
Levitra® (Fx adj. +7.0%). The cholesterol-lowering drug
Zetia® (Fx adj. +147%), launched on the Japanese market in summer 2007, also contributed to the upward trend. Sales of
Cipro®/
Ciprobay® fell significantly in Europe due to generic competition but rose in the United States following the signing of a two-year contract with the U.S. government.
Mirena® developed very well (Fx adj. +35.5%), due particularly to higher unit sales in the United States. While business with the older oral contraceptive product
Diane® continued to decline (Fx adj. -3.6%), sales of ourYAZ®/
Yasmin®/
Yasminelle® line of oral contraceptives registered another strong increase (Fx adj. +22.2%). Sales of the
YAZ® product family as a whole gained at about the same rate in the United States too, despite the launch of a generic competitor for Yasmin®. The market introduction of Yaz® in Europe began in September 2008.
Magnevist® declined (Fx adj. -17.4%), due partly to a shift toward
Gadovist® in Europe. Business with
Ultravist® (Fx adj. +16.5%) developed very well, especially in China and France. Sales of
Iopamiron® were hampered by a government-imposed price reduction in Japan.
Betaferon®/
Betaseron® (Fx adj. +15.0%).
Kogenate® showed pleasing growth (Fx adj. +7.3%). At the end of 2008 we already commenced marketing activities for our new anti-thrombosis drug
Xarelto® in 19 countries.
Nexavar® (Fx adj. +75.7%), which more than offset slight declines for other products. We received new or extended marketing authorizations for the cancer drug Nexavar® in numerous countries during 2007 and 2008. Consumer Health
Key Data – Consumer Health | 2007 | 2008 | Change |
|---|---|---|---|
€ million | € million | % | |
Sales | 4,540 | 4,703 | +3.6 |
Consumer Care | 2,634 | 2,770 | +5.2 |
Diabetes Care | 950 | 970 | +2.1 |
Animal Health | 956 | 963 | +0.7 |
Sales by Region | |||
Europe | 1,817 | 1,976 | +8.8 |
North America | 1,577 | 1,546 | -2.0 |
Asia/Pacific | 364 | 411 | +12.9 |
Latin America/Africa/Middle East | 782 | 770 | -1.5 |
EBITDA* | 957 | 1,035 | +8.2 |
Special items | (28) | (42) | |
EBITDA before special items * | 985 | 1,077 | +9.3 |
EBITDA margin before special items | 21.7% | 22.9% | |
EBIT * | 823 | 887 | +7.8 |
Special items | (28) | (42) | |
EBIT before special items * | 851 | 929 | +9.2 |
Gross cash flow ** | 704 | 825 | +17.2 |
Net cash flow ** | 559 | 632 | +13.1 |
* for definition see “Calculation of EBIT(DA) Before Special Items” ** for definition see “Liquidity and Capital Resources” | |||
Best-Selling Consumer Health Products | 2007 | 2008 | Change | Currency- |
|---|---|---|---|---|
€ million | € million | % | % | |
Contour®* (Diabetes Care) | 488 | 554 | +13.5 | +18.4 |
Aspirin®** (Consumer Care) | 460 | 449 | -2.4 | +1.2 |
Advantage® product line (Animal Health) | 314 | 329 | +4.8 | +11.1 |
Aleve®/naproxen (Consumer Care) | 239 | 220 | -7.9 | -1.4 |
Canesten® (Consumer Care) | 182 | 200 | +9.9 | +16.1 |
Bepanthen®/Bepanthol® (Consumer Care) | 145 | 173 | +19.3 | +20.7 |
Baytril® (Animal Health) | 156 | 152 | -2.6 | +1.6 |
Breeze®* (Diabetes Care) | 152 | 145 | -4.6 | -0.5 |
Supradyn® (Consumer Care) | 134 | 140 | +4.5 | +6.8 |
One-A-Day® (Consumer Care) | 130 | 138 | +6.2 | +13.8 |
Total | 2,400 | 2,500 | +4.2 | +9.0 |
Proportion of Consumer Health sales | 53% | 53% | ||
* previously included with the Ascensia® product family ** total Aspirin® sales = €719 million (2007: €689 million), including Aspirin Cardio®, which is reflected in sales of the Pharmaceuticals segment | ||||
Citracal® acquired in October 2007, the Sagmel business in eastern Europe acquired in June 2008 and, since September 2008, the Topsun acquisition in China. Sales rose by 6.2% on a currency- and portfolio-adjusted basis.
Bepanthen®/
Bepanthol® (Fx adj. +20.7%),
Canesten® (Fx adj. +16.1%) and
One-A-Day® (Fx adj. +13.8%) developed particularly well.
Contour® product line performed very well in the market, with sales up by a currency-adjusted 18.4%. This growth was partly due to substitution of the older Elite® systems, sales of which declined by a currency-adjusted 26.5%. Also contributing to the positive business performance of Diabetes Care was our Contour® TS product line, launched in the second half of 2007, which generated sales of €25 million in 2008 (2007: €4 million).
Advantage® product line for flea and tick control performed particularly well (Fx adj. +11.1%). We also benefited from higher sales of our Drontal® line of dewormers (Fx adj. +5.5%).


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